Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage

Bing Boston Marathon home page 2014

Bing made an unconventional move today and changed its homepage image midday, switching from its initial image of Boston’s Bunker Hill Bridge to a photo of Boston Marathon runners with fans cheering them on, and two BostonStrong flags waving in the foreground.

To start the day, Bing tweeted the following picture of its homepage:

Later in the day, Bing announced it had changed its homepage image with the following tweet:

The image honoring the Boston Marathon and runners included links to race-related searches highlighting today’s winners of the men’s title and the wheelchair division, as well as a links to Boston’s connection to Patriot Day, and Boston Marathon history.

Postscript: This story was updated to include Bing’s first homepage image for the day.