Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren’t told if any action was taken — and even more frustrating, if no action was taken and/or why.
To help solve this problem, BrandVerity has added a process to its paid search ad monitoring system to give clients direct feedback from Google and the Yahoo Bing Network on trademark violation complaints.
After reporting a violation, BrandVerity clients will be alerted when an infringing ad has been disabled. If an ad is not taken down, the support teams at Google or Bing will respond with an explanation of why the ad is allowed to keep running.
“We’re very excited to have Google and Bing involved here. With their feedback, our clients can really close the loop on trademark abuse. Having the assurance that an ad was truly taken down—and knowing when it was taken down—provides some much-needed visibility and transparency into the trademark complaint procedure. We look forward to seeing an ever clearer boost to our clients’ paid search campaigns because of this new feature,” BrandVerity CEO, Dave Naffziger wrote via email.
The functionality is live globally with Google and in the US and Canada with the Yahoo Bing network, with plans to expand coverage.