There’s no denying the connection between smartphones and search – one quarter of all search queries now come from mobile devices. By the end of this year, BIA/Kelsey projects that there will be more local searches coming from smartphones than desktops.
But how do marketers move beyond counting calls to tracking, analyzing, scoring and routing them to the right sales staff or location? How do search marketers determine which keywords drive the most qualified calls?
In this Digital Marketing Depot webcast, Matt Marshall from DigitasLBi, Tedd Post from Spark SMG, and Cody Kunning from Marchex will provide answers as they lead us into a deep dive of click-to-call and mobile search best practices. Join our panel of experts to learn how to analyze call data to find the best keywords, boost mobile conversions with click-to-call analytics, and use analytics to predict call outcomes.
The post Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast appeared first on Search Engine Land.