With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an enterprise social media management software (ESMMS) platform can improve efficiency, compliance and productivity
If you are to looking to adopt a social media management software platform, this guide will help you through the decision-making process. Included are profiles of 16 leading vendors, market trends, capabilities comparisons and recommended steps for evaluating and purchasing.
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