Today, privacy search engine DuckDuckGo announced it is the default search engine in Adblock Browser for iOS and Android devices.
In addition to being the default for the Adblock Browser, DuckDuckGo says it is working with the Electronic Frontier Foundation (EFF) on a new “Do Not Track” standard, and also has agreed to sign the “Acceptable Ads Manifesto” – an effort to promote non-intrusive ads – along with Reddit, Stack Exchange and Adblock Plus.
All three of these initiatives are in effort to reduce tracking across the Internet, which will reduce the ads following you around and more questionable issues like charging different prices to different people based on profiling.
While ad-blocking has been available on Android phones for some time now, the issue has taken center stage with the release of Apple’s iOS 9 and its new content-blocking capabilities that make it easier to block cookies, images, resources and pop-ups on mobile devices.
You can read more on the latest developments around the ad-blocking issue on our partner site at Marketing Land:
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