Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, "Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide."
With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close attention to their local campaigns. For national brands with brick-and-mortar stores, managing local marketing effectively can be a huge challenge.
This report covers what goes into an effective local marketing campaign, with a focus on larger brands that are managing local relationships and outlets and includes recommended steps for choosing an LMA software tool and profiles of 18 enterprise LMA tool vendors. It is based on original research conducted from March to May 2014. Greg Sterling, founder Screenwerks and contributing editor to Marketing Land and Search Engine land, served as advisory editor.
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