Our sister site Digital Marketing Depot has published a new Market Intelligence Report, “Enterprise Paid Media Campaign Management Platforms 2015.”
Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software.
This free, 48-page guide includes updates on the current trends and issues in enterprise paid media campaign management, including how the increasing capabilities of mobile management tools and how marketers, search advertisers and vendors are keeping pace with changing ad formats. If you are considering licensing a paid media campaign management platform, this guide will help you decide whether or not you need to. It provides recommended steps for evaluating which solution is best for your business and contains profiles of leading vendors.
Click here to download your copy.
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