Use of the API is free. Expect Labs is trying to get it “out there” and see how developers deploy the company’s technology on their applications.
As a practical matter what Expect Labs is offering could be likened to “Google Now in a Box.” Developers and publishers will thus be able offer predictive or contextual search and more sophisticated recommendations and content discovery to users.
Designed primarily for mobile, the technology provides intelligent assistant capabilities to any third party app. It factors in a range of signals including location, time of day, in-app content usage, speech and keyword inputs as well as other information to make content recommendations. All the content processed is the developer or publisher’s own; Expect Labs is not bringing in any outside content.
The API indexes all the publisher’s data as part of the process. By default it can then be used to power site search and for traditional keyword-based queries. But Expect Labs CEO Tim Tuttle says that where the technology really shines is by making contextual and predictive recommendations without manual or spoken keywords.
Here’s the process according to Expect Labs (verbatim copy):
Expect Labs investors include Samsung and wireless carrier Telefonica. The MindMeld app, which is a technology demo or showcase, offers a form of persistent-search that listens to users’ conversations and offers relevant content and search results without any actual “searching.”