Mobile search volumes are about to surpass desktop search. It’s forcing search marketers to rethink how they generate and analyze SEM conversions.
In this webcast, Search Engine Land contributing editor Greg Sterling will explain the important differences between mobile and desktop SEM and the new technologies impacting how people search. Attendees will learn how to create more effective search ads and landing pages specific to a mobile audience and how to optimize mobile AdWords campaigns for Google voice search.
The post February 10 Webcast- Converting The Mobile SEM Visitor In 2015 appeared first on Search Engine Land.