Leveraging visitor phone calls begins with understanding call analytics. Getting visibility into the keyword that led to a call and being able to do something with that information is what differentiates successful mobile advertisers in 2015.
In this Digital Marketing Depot webcast, Michael Boland will take us through the challenges marketers’ face when measuring call conversion in search campaigns. Experts Adarsh Nair and Bradley Roberts will follow and take us through exciting new ways to dig deeper into the call analytics so you can focus your advertising efforts to achieve the greatest return. Attendees will learn how advertisers use mobile search today and how to get keyword attribution from the two types of mobile search phone calls.
Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey. He is a frequent speaker at top industry conferences and has authored in-depth reports on the changing local media landscape including online video, social networking and mobile.
Bradley Roberts, Vice President Digital Marketing, E-Commerce at Allconnect, is responsible for provid
ing strategic direction for co-branded/ partnership marketing programs inside their digital business unit.
Adarsh Nair is responsible for product vision and strategy for Call Analytics for Search and Mobile Search Marketing products for agencies, national brands and local aggregators at Marchex.