Native advertising. Influencer marketing. Paid endorsements. Nothing is wrong with these tactics on social media and in other marketing channels, as long as you’re staying within the rules of disclosure. Are you? Or are you unclear on those rules?
Good news for the confused and uncertain! The US Federal Trade Commission (FTC) is speaking at Marketing Land’s SocialPro in 3 weeks to clear things up.
The FTC is charged with ensuring that ad and marketing campaigns have required disclosures to consumers, and earlier this year released revised guidelines about disclosure. Mary Engle, associate director for advertising practices with the FTC, is instrumental in drafting and interpreting the disclosure rules, and will dive deep into the new rules in her keynote presentation.
The keynote is part of two full days of tactics, strategies, and networking designed to help you become a successful social media marketing professional. Check out the full agenda here.
Need a crash course in social media, or in-depth training in advanced AdWords, social PPC or millennial marketing? Top off your conference experience by signing up for Social Media Boot Camp or a pre-conference workshop.
SocialPro is just 3 weeks away…register today!
Additional information can be found below:
The post FTC Talks Staying Safe With Social Media Endorsements At SocialPro. Just 3 Weeks Away! appeared first on Search Engine Land.