Google launched callout extensions just over a year ago (hard to believe it’s already been that long) to give highlight site benefits in AdWords text ads. This week, a dynamic version has begun rolling out.
Dynamic callout extensions will automatically pull information about the business and products from your website into search text ads. If you have your own callouts set manually at the campaign or ad group levels of your accounts, those will trump dynamic efforts by Google.
On the flip side, Google still recommends adding and optimizing callouts in your accounts because dynamic callouts may not show for all advertisers. Unlike regular callout extensions, dynamic callouts are currently only available in English.
If you want to opt out of having dynamic callouts show in your ads, you can submit this form.