Google is improving the integration of Report Editor into the AdWords experience. The next time you opt to download a report from AdWords, you may notice an option to “Open in Report Editor.”
Spotted by Kim Clinkunbroomer of Philly Marketing Labs, the option is available at the campaign, ad group and keyword levels of an account. Note, you’ll have to allow pop-ups for the report to open in Report Editor, which opens in a separate tab.
Once the Report Editor window opens, you can modify the report, add filters, change the date range and perform other functions available in the tool.
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