Countless marketers and business owners swear by Google’s marketing tools. This is evident in the perennial corporate increases in AdWords pay-per-click (PPC) budgets, and it makes sense—after all, online marketing yields new leads at a rate of 54 percent. But, marketers who neglect call tracking are missing a major part of the picture.
In this guide, CallTrackingMetrics explains why call tracking matters, and how it can work together with Google’s popular tools to provide a complete picture of the sales funnel.
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