Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now available in many areas.
Local forwarding numbers use the same same area code as the businesses’ phone number or an area code within the same region. “We understand that many businesses can benefit from featuring ads with local numbers, since people are more likely to call a number with a recognizable area code,” the company wrote in the notice.
The change will take effect in early November. Ads with call extensions set up to use a local number will automatically start showing a local Google forwarding number if available. Advertisers are encouraged to review and change current call extensions to either a toll-free number or a local number depending on which is best suited for the business.
If a local forwarding number is not available in your area, ads will continue to show a toll-free Google forwarding number. You can learn more here in the support center.
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