After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and reporting. The ability to use scripts in MCC (My Client Center) accounts means users can now get the benefits of automation across multiple accounts.
For example, the script for the MCC Keyword Performance Report can be implemented to pull weekly keyword data from multiple accounts into a collection of Google Spreadsheets that include charts related to quality score and average position of ads. Reports can be set to email to multiple recipients as well.
AdWords scripts are relatively simple snippets of JavasSript code. To get started, click on “Scripts” in the left-hand navigation on the MCC home page.
The good news is you don’t have to be a developer to use AdWords scripts. Google’s resources for scripts include documentation for developers and non-coders alike, here’s the rundown:
For more insights on using MCC scripts check out these posts from Search Engine Land columnists: