Google confirms live demo of new AdWords redesign will happen on May 24

adwords redesign live demo may 24 2016

During Google’s annual Performance Summit this year, the company has announced, there will be a live demo of the overhaul of the AdWords interface that’s currently underway.

The most recent screen shot (above) shows an Ad Schedule window at the campaign level. It’s a bit hard to see, but the chart shows clicks by time of day for each day of the week when the ads are scheduled (excluded hours are in gray). More detail is provided in the table below.

Google teased the redesign at the end of March, explaining the goal of the new look, in part, is to provide an easier-to-navigate interface that translates across all devices. It is being built with Material Design, the design language Google uses for many of its consumer-facing apps like Gmail and Maps. The effort is being led by Paul Feng, AdWords product management director at Google. He has said the redesign process, including testing by big and small advertisers in multiple verticals, will take roughly 12 to 18 months.

The event will be held May 24 in San Francisco and livestreamed for anyone to watch, beginning at 9 a.m. PT/noon ET. You can register for the livestream here.

The post Google confirms live demo of new AdWords redesign will happen on May 24 appeared first on Search Engine Land.