Google debuts a brand-new look for Merchant Center

google-shopping-products1c-ss-1920Upon logging into Google Merchant Center today, you’ll be greeted with a new welcome message announcing a whole new look for what often seemed like the neglected stepchild of Google products.

new google merchant center

Yes, Merchant Center has a new interface built with Google’s Material Design used by so many of its consumer products, as well as the new AdWords interface currently in testing.

The Home page features the products overview chart showing active, expiring, pending or disapproved products; announcements, links to your product feeds; as well as chart of paid clicks coming from Shopping campaigns.

The Product tab in the left-hand navigation is where you’ll find Diagnostics, Feeds and the Products List. The Diagnostics page data is now updated more often — near real-time instead of twice daily.

google merchant center diagnostics

The biggest plus is probably the new Feed Rules in Merchant Center, which now allows you to make changes to the feed without having to edit it directly. The interface allows you to update specific values, create new values, combine values to do things like adding size attributes to product titles, and even pull data from one attribute to assign it to another — for example, you can search for the color “red” in your product descriptions and then have that populate the color attribute in the feed.

google merchant center feed rules

The “Shopping ads” option has links to Assortment reports if you get them, as well as Configurations for Currency conversion and Adult content. Google is expanding the Currency Conversion feature to advertisers running Shopping campaigns in other countries. It allows sellers to show products in the local currency without requiring changes to existing landing pages.

google merchant center shopping ads

In addition to the “Shopping ads” option at the bottom of the left navigation, you can add other programs by clicking on the three-dot button in the upper right corner of the screen and selecting “Merchant center programs.” You can enable or get started with Dynamic remarketing reporting, Product ratings in Shopping campaigns and Merchant promotions from this page. If Dynamic remarketing reporting is enabled, you’ll see the Display products overview chart on the home page.

merchant center programs

The new look is now live globally.

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