If you haven’t done it, Google will do it for you. Beginning today, many AdWords “legacy” campaigns will be “enhanced” and in the near future, all will be.
Many expected to wake up to an exclusively enhanced world this morning. But, the big switch-flip at midnight didn’t happen. Google has said it will still take several weeks to complete the transition.
In the meantime, you can even still create legacy campaigns — targeting tablets only, no less. But, that’s an exercise in futility. The change is coming.
Now that we are here on the cusp of the completed migration, it’s time to learn from one another and establish some new best practices — and workarounds — for PPC in an enhanced campaign world.
To get this new chapter kicked off, below is a roundup of articles on the new features and optimization strategies for enhanced campaigns. No doubt these early strategies will continue to evolve, which of course is part of the attraction to PPC for so many — the tinkering, experimentation and ability to adapt to whatever curve balls the search engines pitch out.
New Features Of Enhanced Campaigns You May Have Missed
AdWords Enhanced Campaigns: New Bidding Tools Announced
Enhanced Campaigns: Offer Extensions & Location Targeting Explained
AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
Google Says No To Phone Numbers In PPC Ads, Forcing The Use Of Call Extensions
Google AdWords ValueTrack Updates Let Advertisers Direct Users To Device-Specific Landing Pages
Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns
Tips And Advice On Bidding Strategies And More In Enhanced Campaigns
Best Practices For Google Enhanced PPC Campaigns
How Adwords Enhanced Campaigns Can Be Used To Promote Your Mobile App
How Enhanced Campaigns May Affect Your Analytics
Smart Geographic Segmentation & Bidding With Enhanced Campaigns
Geographic Targeting In An Enhanced Campaign World
Should You Create Ad Group Sitelinks in Enhanced Campaigns?
How To Conduct Ad Tests In Enhanced Campaigns
How To Determine Your Hourly Bid Multipliers In AdWords
How To Determine Your Mobile & Geo Bid Multipliers For Enhanced Campaigns
Workarounds To Make Enhanced Campaigns More Flexible
Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
Postscript: Google now says the full rollout will take several weeks to complete. We’ve updated our story to reflect this. See also our follow-up story, Google: Today’s Enhanced Campaigns Rollout Will Take Several Weeks To Complete