Google has opened up access to its new home services ad program in AdWords Express. The new home services ad program launched in beta in the San Francisco area last month to connect service providers with local residents searching for help. Started initially for locksmiths and plumbers, it’s opened up to house cleaners and handymen as well.
To get started with AdWords Express for home services ads, service providers in the area can fill out this form with contact information, the business’ URL and the service sector of the business. Google screens all applicants and uses a third-party to conduct background checks. If approved, Google will “organize the information you give us into a polished profile page”.
Advertisers manage their bids through AdWords Express. Listings are included in an ad block at the top of the SERP when a local user does a search for that type of service. Users can then contact the business directly or request follow-ups from up to three providers.