Google Knowledge Graph Carousel Gains “Breadcrumb” Navigation Links

google-white1-algorithm-seo-ss-1920

Google has quietly added a small but important feature to their Knowledge Graph Carousel – a breadcrumb navigation link.

If your search brings up the carousel and it references back to a higher-level knowledge graph panel, Google may show a link to the knowledge graph panel details. For example, searching for [paypal founders] shows a carousel of the founders of PayPal, but it also has a breadcrumb link back to the PayPal search result, which would bring up the knowledge graph panel for the company.

Notice right above the set of images in the carousel is that breadcrumb link to PayPal.

google-knowledge-breadcrumb-paypal

Same when you search for [michael jordan children]:

google-knowledge-breadcrumb-jordan

Although in this case, it seems the mobile view had that breadcrumb link in the past but that user interface on the mobile version now looks like the desktop interface.

The post Google Knowledge Graph Carousel Gains “Breadcrumb” Navigation Links appeared first on Search Engine Land.