In an effort to help mobile searchers know which sites they may click on are mobile-friendly versus which ones are not, Google has added a text label under the URL in the snippet that reads “Mobile-friendly” as the first part of the search result’s snippet. Google said it can be a “frustrating experience for our mobile searchers” to end up on a web page that is not mobile-friendly, thus they are adding the label to their mobile search results to communicate this to the searcher.
In addition to the mobile-friendly label, Google is experimenting with a new ranking algorithm for mobile friendly web sites.
Here is what the mobile-friendly label is officially launching with today, note, it may change in the future:
How do you qualify to show such a label for your web pages? Google said it depends on if GoogleBot detects the following criteria:
How does Google know how a user can experience your mobile site? Well, Google has been dropping hints that they understand mobile experience for some time now. They recently launched mobile usability reports to help webmasters find issues with their mobile web sites.
This new mobile-friendly label is now rolling out over the next few weeks.
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