Google has put together a few figures sure to pique the interest of film promoters. According to Google’s data, the number of mobile searches on its site for movie showtimes has increased 41 percent so far this year.
With the help of market research firm Ipsos, Google used its search and movie trailer data from YouTube to see how consumers use Google to decide which movie to see see next.
The study found 74 percent of moviegoers search online to find showtimes, with 56 percent of searches related to movie tickets taking place on a mobile device.
You can read more about the study, along with a list of YouTube’s top five most watched summer movie trailers this year, on our partner site at Marketing Land: Top 5 Summer Movie Trailers: Google Says 81% Of People Who Watched A Trailer Online Saw It On YouTube.
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