Google is rolling out a whole new way for advertisers to showcase their services, products and prices, with a new extension for AdWords text ads.
Price extensions show as a list below the main ad copy on mobile. In the example from Google below, you’ll quickly notice how much real estate price extensions take up on mobile. The new extension offers many advertisers the first opportunity to show pricing information for multiple products and services in their ads. It’s also the first extension that is likely to stir tough competition that will potentially drive up mobile CPCs in a meaningful way.
Price extensions are rolling out over the next few days, so you may not see them in your account yet, buy you’ll find them included in the drop-down menu under the Ad extensions tab in AdWords.
In the screen shot from an account below, you’ll see the setup window to add a new price extension. You’ll add a header, which is the clickable title; a description up to 25 characters long and a price that can then be qualified with a Unit of per hour, day, week, month or year from the menu. The final URL is the landing page associated with the extension.
For limited-time promotions or rolling price increases for things like events, you can schedule price extensions.
For more on price extensions, see the AdWords help page, where you’ll find useful examples for setting up price extensions for specific product and service types like brands, events, locations, neighborhoods and more.
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