Google rolls out Campaign Groups in AdWords

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A few weeks ago, we reported that Google appeared to be testing or slowly starting to roll out a new AdWords feature called Campaign Groups. On Tuesday, Google officially announced the release of Campaign Groups, which lets advertisers group campaigns with common targets to monitor performance against those goals.

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Advertisers can set a clicks or conversions target, a spend target and an average CPC or CPA target.

Campaign Groups is accessible from the left sidebar in AdWords. The set up is simple, and it’s possible to set up multiple Groups with distinct targets.

Campaign Groups is strictly a monitoring feature, and has no management functionality.

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