Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India.
Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their listings on Google Shopping.
Merchants interested in launching promotions need to fill out an interest form. Google says it will respond within 1 to 2 weeks.
Promotions can be set up in the AdWords interface or via a promotions feed.
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