Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort

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Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”.

The newest format, which we have just seen in the wild, shows a list of ads in a card at the top of the search results.

Google adwords movies ads card

In the example above, Amazon, Google Play and Netflix are all advertising on a search to “Watch Star Trek Into Darkness Online”. These ads appear when there is no knowledge panel showing up on the right side.

Google says the ads will show on queries that include terms such as “download,” “free,” or “watch”.

The second type of ad format showing for movies and music queries is one we’ve covered before. Ads are displayed within the knowledge panel displayed on the right-hand side of the search results.

It appears, though, that this test is expanding. Ads routinely show up now on queries for major artists and bands.

Music ads in knowledge panel Google

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