Google is testing a new label in the search results that highlights content that is being covered by reporters in a real-time or live manner. Live blog or live reporting is very common in the journalistic world these days, and Google may feel that live coverage deserves a special icon in the search results.
To highlight this live coverage, Google is testing showing a red label that reads “LIVE” next to the article.
Bryson Meunier spotted this example in the mobile search results for a query on Sepp Blatter yesterday, when he was suspended. Here is a picture of the label:
As you can see, the title of the article also contains the word “live.”
The post Google Tests New Red Live Label In Search Results To Label Real-Time Breaking Content appeared first on Search Engine Land.