Google announced they are releasing a new “ranking adjustment” to their doorway page classifier to better handle doorway pages in the search results.
In short, Google does not want to rank doorway pages in their search results. The purpose behind many of these doorway pages is to maximize their search footprint by creating pages both externally on the web or internally on their existing web site, with the goal of ranking multiple pages in the search results, all leading to the same destination.
Google’s Brian White said:
Over time, we’ve seen sites try to maximize their “search footprint” without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.
Google will be launching over this new ranking adjustment shortly and those who have created doorway pages may see them really soon.
How do you know if your web pages are classified as a “doorway page?” Google said asked yourself these questions:
The post Google To Launch New Doorway Page Penalty Algorithm appeared first on Search Engine Land.