Google’s manual action penalty this weekend was over free product reviews

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Yesterday, we reported that Google sent out outbound linking penalties to a mass number of webmasters over the weekend. It turned out that this was directly related to the warning from Google a few weeks ago for bloggers to disclose free product reviews as such and nofollow links in their blog posts over these product reviews.

Google told bloggers to “nofollow the link, if you decide to link to the company’s site, the company’s social media accounts, an online merchant’s page that sells the product, a review service’s page featuring reviews of the product or the company’s mobile app in an app store.”

Well, now that the warning was communicated, a few weeks later, in typical Google style, Google actually sent out manual actions for those who did not comply with those guidelines.

John Mueller from Google commented in a few threads in the Google support forums telling people to look at the warning Google published a few weeks ago named Best practices for bloggers reviewing free products they receive from companies. He added:

In particular, if a post was made because of a free product (or free service, or just paid, etc.), then any links placed there because of that need to have a rel=nofollow attached to them. This includes links to the product itself, any sales pages (such as on Amazon), affiliate links, social media profiles, etc. that are associated with that post. Additionally, I imagine your readers would also appreciate it if those posts were labeled appropriately. It’s fine to keep these kinds of posts up, sometimes there’s a lot of useful information in them! However, the links in those posts specifically need to be modified so that they don’t pass PageRank (by using the rel=nofollow).

Once these links are cleaned up appropriately, feel free to submit a reconsideration request, so that the webspam team can double-check and remove the manual action.

John Mueller actually commented a few times. This is just one of those comments.

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