Google’s head of search spam, Matt Cutts, said on Twitter yesterday that Google won’t be pushing out a new Google Toolbar PageRank update this year.
Niels Bosch asked on Twitter if we should expect an update to PageRank before 2014. In response to that, Matt Cutts said, “I would be surprised if that happened.”
It has now been 8 months since the last Google Toolbar PageRank update. In fact, the last update was on February 4, 2013 and honestly, I think PageRank is finally dead – at least the Toolbar PageRank.
I’d be surprised if there was another Toolbar PageRank update ever. Maybe Google will do one next year and then let it quietly go away forever.
Here is Matt’s response from yesterday:
@NielsBoschh I would be surprised if that happened.
— Matt Cutts (@mattcutts) October 6, 2013
Over the years, support for PageRank has dropped. Google never offered a Google Toolbar for Chrome or any add-on to show PageRank values. Google dropped the Google Toolbar for Firefox in June 2011. Internet Explorer is the last browser to still have a PageRank display offered by Google, but the data that flows into that display hasn’t been updated for over six months.
When we asked Google two months ago about when the next update would come, Google had no comment.
Earlier this year, Google said that PageRank in the toolbar wouldn’t be going away:
Update: This afternoon, Matt Cutts posted this timely video on PageRank:
For more on this, topic, check out our Google PageRank Guide.