Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today.
In short, Matt Cutts would love a world where link builders thought first about the content or web site and why that web site is worthy of a link, versus first being concerned about getting links. In the interview, the two discuss if link building is legal or illegal, if press releases should be used for link building, the problem with content syndication and guest blogging – plus much much more.
Here are some key takeaways from the interview, but make sure to read the full interview over here.
This interview was conducted in person between Eric Enge and Matt Cutts while at SMX Advanced 2013 a few weeks ago.
Image credit to BruceClay.com