Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year.
The impending launch of Glass is exciting, but it does present some new challenges for search marketers. Given the differences between how Google Glass handles search versus a desktop or traditional mobile device, we can predict that optimizing for search on Glass will require marketers to devise new strategies and tactics.
So what exactly makes search different on Glass? And what can we, as marketers, do to prepare for the Glass invasion? To find out, check out my column on Marketing Land today: