As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook.
Like Google with Hummingbird, Facebook is improving on its ability to detect high-quality content. In order to best optimize for Facebook’s News Feed algorithm, marketers need to think of social comments the same way we think of content meant for Google and other search engines — in other words, if you want your content to be visible to your target audience, it must be timely, relevant, trustworthy and valuable.
Read more about how to maximize your visibility on Facebook’s News Feed in my latest article on Marketing Land.