Google has released its “Year in Search” for 2017, offering up more than 40 top ten lists for searches in the U.S. and globally. The search terms are ranked based on the top trending searches that saw the highest spike in traffic over a sustained period in 2017 compared to 2016.
In the U.S., the No. 1 top trending search term was “Hurricane Irma” — it also ranked No. 1 on the top trending global searches, and top news searches in 2017.
In addition to “Hurricane Irma,” “Hurricane Harvey” also made showed up in the top overall searches and top news searches in the U.S., as did “Las Vegas Shooting” and “Solar Eclipse.”
“Many of our trending questions centered around the tragedies and disasters that touched every corner of the world,” says Google, “In these moments and others, our collective humanity shined as we asked ‘how to help’ more than ever before.”
For U.S. top searches, Google released a number of categories, covering everything from the top searches overall, to the top searched people, athletes, how-to searches, actors, movies, consumer tech and even the top searched celebrity break-ups of the year.
Former Today Show news anchor, Matt Lauer, who was was fired in November by NBC over inappropriate sexual behavior in the workplace, was the No. 2 top searched term overall in the U.S., as well as the No. 1 top searched person, followed by Meghan Markle.
Markle ranked as the No. 1 top searched actor, most likely the result of her engagement to England’s Prince Harry, which was announced in late November.
The top how-to search was “How to make slime,” and the top athlete search was Floyd Mayweather. The iPhone 8 beat the iPhone X for top searched consumer tech, and the top searched celebrity break-up of 2017 was, “Ben Higgins and Lauren Bushnell breakup.”
Here are a selection of Google’s year-in-search lists from the U.S.
For global searches, Google put together 15 different categories of the top trending search terms. Many mirrored the results of the top searches in the U.S., with “Hurricane Irma” at the top of the list for global searches overall and “Matt Lauer” leading the top searched people list.
The top searched global news stories was also “Hurricane Irma.” This list was nearly the same as the U.S. version, except it included a search for “Manchester” in place of “DACA.”
You can find Google’s full list of 2017’s top U.S. searches and global searches on the Google Trends website.
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