If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business.
This guide from BrightFunnel reviews the basics of ABM and provides a framework for how to thoroughly measure ABM in real, practical terms that you can use today.
Vist Digital Marketing Depot to download this MarTech white paper.
The post Is Account-Based Marketing right for your business? appeared first on Search Engine Land.