Keyword Level Impression Share Data Now In Google AdWords

Google has added more granularity to impression share reporting in AdWords. Already available at the campaign and ad group level, search impression share data is now available at the keyword level.

AdWords Keyword Level Impression Share ReportingYou’ll find search impression share, search exact match impression share and search lost impression share by rank under the Customize Columns menu from the Keywords tab.

Data is available as far back as October 1, 2012.