Learn the basics of programmatic advertising

ora_1607_progmguide-dmd-1920Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value.

Get the basics of using programmatic advertising in this guide from Oracle:

  • Deliver advertising that enhances the customer experience;
  • prove your advertising campaign success and bottom-line value; and
  • learn all the terms you need to know in our handy glossary.

Visit Digital Marketing Depot to get started.

The post Learn the basics of programmatic advertising appeared first on Search Engine Land.