With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively).
Additionally, many link building tactics that were once considered legitimate were unceremoniously moved to the “spam” column in 2013. Google updated its webmaster guidelines to provide additional guidance on what they now consider to be an unnatural link, and even Bing detailed several ways not to build links.
The launch of Google’s Hummingbird algorithm and its potential impact on link building activities was also a hot topic among the link building community. Add to that the possible death of Google Toolbar PageRank, and you have quite an eventful year for all the linkers out there!
What topics did Search Engine Land’s link building community find most interesting this year? Take a look at our top Link Week columns from 2013:
We appreciate the hard work our Link Week columnists have put in this year to help link builders stay abreast of relevant guideline changes and algorithm updates. Stay tuned for more great link building advice from our Link Week column in 2014!