One of the harsh realities of being a search marketer is that you can become incredibly skilled at your job, technically adept and a master of all of the nuances of SEO or SEM and still struggle to get the kind of results you hope for. Why? Because your competitors are working just as hard, or may be using tactics or techniques that you’re unaware of.
That’s why doing competitive research is a crucial part of any search marketer’s job.
At SMX East, we’ve assembled a group of experts that will share the best practices they’ve developed for keeping tabs on other sites and finding ways to gain competitive advantage.
They’ll show you how to analyze and understand the strategies of the competition, and then use that knowledge to rev up your own efforts to achieve even greater visibility and reach, whether you’re doing organic search engine optimization, or trying to gain even more ROI from your paid search campaigns.
Competitive Research For SEO and Competitive Research For SEM are two of more than 60 sessions at SMX East, Sept. 30 – Oct 2, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX East and register now!
Helpful SMX East links:
Looking forward to seeing you in New York City!
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