For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices.
That proved to be a major challenge, as it required detecting and optimizing for hundreds if not thousands of different devices, each with its own unique requirements. In some cases, it also meant creating mobile-specific websites, that had to be maintained separately, leading to logistical and resource nightmares. Rather than worrying about a relatively small amount of mobile traffic, a lot of site owners chose just to ignore mobile SEO instead.
And then, two things changed that made mobile SEO critical for everyone: the diminishing importance of the special mobile-specific .mobi domain, and the explosion of smartphones and tablets that could render HTML in much the same way as desktop browsers. Paradoxically, both made things easier for SEOs, who didn’t need to worry about as many variables, but also harder, because Google suddenly announced that it was putting much more emphasis on quality factors that were mobile-specific.
And debate continues to rage over the best approaches: for example, is “traditional SEO” sufficient or are there mobile-specific factors that affect rankings? Should designers focus on “responsive resign” or “adaptive delivery” when it comes to delivering content?
Providing authoritative answers to these and other questions is the focus of the Best Practices For Mobile SEO session at SMX West. You’ll hear three of the foremost mobile SEO experts offer their best advice, including:
Cindy Krum, CEO, MobileMoxie
Best Practices For Mobile SEO is one of more than 40 sessions at SMX West, March 11-13 in San Jose, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!
Looking forward to seeing you in San Jose!