If you’ve been doing paid search for a while, you’ve undoubtedly run into a situation where you’re working on a campaign that’s been moderately successful, but has essentially been on autopilot and isn’t taking advantage of any new features that could enhance its performance. Or perhaps you’ve inherited a campaign from another team or agency that’s been neglected and is in serious need of a revamp.
In either case, it’s a good idea to evaluate your campaign for opportunities as well as how to prioritize what needs to be done. The speakers on the Breathing New Life Into A Tired Paid Search Campaign have done this for numerous paid search efforts, and will show you how to optimize and re-architect the campaign for maximum effectiveness, taking advantage of new ad formats, extensions, enhanced campaigns and other changes. They’ll discuss everything needed to squeeze new levels of performance out of an existing campaign, from design, to testing, execution and measurement. If you’re looking for practical tips or just a bit of inspiration to tackle a necessary job, you won’t want to miss this session.
Breathing New Life Into A Tired Paid Search Campaign is one of more than 40 sessions at SMX West, March 11-13 in San Jose, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!
Looking forward to seeing you in San Jose!