If the changes going on in local search are giving you a headache, you’re not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process. Google Maps and Apple Maps are both vying for consumer attention on mobile devices.
To complicate things, Yahoo recently fired a shot across Google’s bow, announcing a wide-ranging partnership with Yelp, which is certain to intensify the competition between the companies. And what about those all-too-frequent algorithm updates that can evict you from your cozy spot in top search listings, sometimes without notice? And how do you optimize for maps, which use completely different signals than traditional organic listings but are absolutely crucial to get right for local search success?
At SMX West, our speakers on the Making Sense Of The Local Landscape panel are all experts at navigating and making sense of the constantly shifting terrain of local search. They’ll offer insight and actionable tactics for dealing with new features and requirements. They’ll offer advice on making your local search listings stand apart from the crowd, by developing smarter content, leveraging user reviews, and more. Their key focus will be to guide local businesses (and marketers that serve them) with strategies and tactics that work in this often confusing local landscape.
Making Sense Of The Local Landscape is one of more than 60 sessions at SMX West, March 11-13 in San Jose, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!
Looking forward to seeing you in San Jose!