All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors, such as the Searchmetrics 2013 SEO Ranking Factors and the Moz 2013 Search Ranking Factors Survey suggest that social factors are very significant.
But then you have Google’s Matt Cutts going on record saying we don’t use Twitter or Facebook social signals to rank pages.
Contradictory advice? Perhaps – or perhaps not. Admittedly, these are somewhat apples-to-oranges comparisons, but they do illustrate the confusion regarding how search and social media marketing efforts work together. That’s in part why we created the Social Meets Search: Where Are We Now; Were Are We Going? session at SMX West.
On this panel, representatives from search engines and social networks will discuss how social signals and data impact ranking and new sources of content. They’ll also discuss how consumers make use of search engines devoted to social content. You’ll learn from the experts how social is influencing search, becoming part of search and how marketers can ride the social wave for SEO success.
Social Meets Search: Where Are We Now; Were Are We Going? is one of more than 60 sessions at SMX West, March 11-13 in San Jose, the three-day conference devoted to all aspects of search, online and social media marketing. Check out the agenda for SMX West and register now!
Looking forward to seeing you in San Jose!