It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy, while ensuring their sales team a cost-effective and efficient conversion.
In this webcast, Abid Chaudhry of BIA/Kelsey and George Leith of Vendasta will discuss how marketing automation can help you identify quality leads, identify and nurture leads that you may have overlooked, and boost your sales team’s efforts with better information about their prospects.
Register now for “Adapt, Adopt, Automate: Why Agencies Need Marketing Automation to Succeed,” produced by our sister-site, Digital Marketing Depot, in partnership with Vendasta.
Abid Chaudhry, Senior Director Industry Strategy & Insight at BIA/Kelsey, is responsible for leading client engagements and delivering high-impact solutions for sales, business development, marketing and consulting/advisory teams. He manages integration-specific local media industry strategy and client operational objectives with business process understanding to drive clear solutions.
George Leith, Vice President of Sales at Vendasta, is responsible for business development with Vendasta’s large media partners, as well as managing in-house sales teams. A digital interpreter, George has preached the gospel of online reputation management directly to the local businesses of hundreds of cities across North America.
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