Last year’s flyer ads displayed on searches for some retailers and linked to flyers hosted by Flipp. In the 2016 version, the flyer ads appear in a carousel on desktop searches for general Black Friday-related terms. The individual ads featured in the carousel each link to the Black Friday landing page on the respective retailers’ websites.
Here is an example of a flyer ad that includes spots for Sam’s Club, Target, Kohl’s, Best Buy and Brooks Running in the initial panel.
Flipp is among the advertisers included farther down the carousel and links to Black Friday circulars tailored to your location on its site. The ads do not appear to be triggering at this point on retailer brand searches, or in mobile search results or the Bing app.
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