Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform.
RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors’ past behavior on their sites.
RLSA is available within Marin’s “Audience” tab. Advertisers can import their Google remarketing lists into Marin and then pull first-party data from their CRM through Marin’s Audience Connect feature to further define targeting for RLSA campaigns.