Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.
If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. It includes updates on the current trends and issues, outlines capabilities these platforms provide, profiles leading vendors and provides recommended steps for evaluating which solution is best for your business.
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