Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search

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We’re ready to get started on day two of SMX Advanced, and today’s opening keynote promises to talk about the future of search.

Microsoft’s Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) will be here to talk about Cortana, the company’s recently launched virtual assistant that many have called Microsoft’s version of Apple’s Siri and Google Now.

Cortana, like those other platforms, aims to provide answers, search results and assistance without a traditional search query. Together, products like these are changing how we search and receive information.

The keynote is due to begin at 9:00 am PT, so join us then and follow along — no need to reload the page, either, as updates will post automatically below.