More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies

Google AdWords better flexible bidding strategy reports

Google has added more detailed reporting on flexible bid strategies.

This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC.

Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as  conversions, cost, CPA and conversion rate.

By clicking on the “Edit strategy” button on the report, advertisers can edit the bid strategy from within the reporting interface.

There is also a new “Strategy status” indicator on the dashboard that shows what state the bid strategy is in. “Learning” indicates there is not yet enough data to optimize your bids. “Limited” means changes may need to be made to a bid strategy.

The changes will be available globally over the coming days.

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